Accessibility. Something that every corporate enterprise has made a part of their citizenship charter, and work towards enabling it in the physical world. But what about accessibility in the virtual space? Are the applications, documents and interfaces in the academic and corporate worlds accessible to those with accessibility needs?
This is the problem that PeopleUX, a product by Appsian (a US based ERP security company), wanted to solve. Appsian was in the market for a product marketing professional with a background and understanding of WCAG guidelines and their impact in the real world. Getting a WCAG Expert in India was not an easy task but the “Expert-On-Demand” platform, COHIRE, had a same skilled professional who was instantly CoHired by Appsian.
An important point to consider here is that Appsian had been struggling to find the right-fit consultant for months and the availability of C-level professionals on COHIRE made them to find one instantly.
PeopleUX had hardly a few assets and marketing collaterals from a WCAG perspective, to talk about the product’s amazing capabilities. The Gig CXO worked with the product and marketing leadership to understand, deduce and formulate the brand’s communication strategy through a set of sales and marketing collaterals. These collaterals not only provided the salesforce the requisite information to go and make a sale, but also captured the difference that the product had brought in the lives of those using it.
COHIRE helped the business fulfil their business requirements by engaging with the industry professional over a period of four months. This engagement model worked well for Appsian as they were not looking to hire a professional on their rolls as a full-time employee, but were looking for niche consulting deliverables.
Appsian was able to build a strong go-to-market asset pipeline in line with their product, which assisted the sales teams to go out in the market aggressively.
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