Hire Fractional CRO

Who is a fractional CRO?

CRO, or chief revenue officer, is a top-level executive who is a sales and revenue-generation expert overseeing the sales efforts of the company. They are responsible for formulating and implementing growth and revenue-generation strategies for the company. CRO is one of the vital full-time leadership roles in any company. Now imagine all these responsibilities carried out by a senior sales expert on an as-needed basis, and you have a fractional CRO. A fractional CRO is a part-time role in which a top sales expert is associated with a company as a consultant. It is a new-age approach to a traditional role, enabling companies of all sizes and budgets to leverage industry expertise at a lower cost. 

A fractional CRO brings in a fresh perspective for the sales department, streamlines sales operations, and trains the team to ace lead generation, sales, closing deals and maintaining top-notch customer relationships. This outsourced top-executive position can be an ongoing role or a project-specific assignment. Regardless of the duration, a fractional CRO may be the key to unlocking new sales possibilities and market opportunities for your business. Fractional CROs take a holistic approach to revenue generation by integrating core operations like sales, marketing, and customer satisfaction. 

Key Traits of a Successful Fractional CRO:

A fractional CRO can be exactly what your company may need to accelerate growth. They can be a valuable asset for your small and mid-level business when scaling revenue. But what are some of the must-have attributes of a fractional CRO for driving desired results? Here are a few key traits of an ideal fractional CRO to look for:

  1. Excellent communicator: The CRO needs to interact with various departments and align their functions to get the best results. Therefore, immaculate communication skills are a must. Moreover, being an excellent communicator is quintessential to becoming a sales mentor and leading the sales department. 
  2. Sales, marketing and tech wizard: Today, sales is no longer a stand-alone activity. The CRO who understands the holistic sales approach and aligns marketing while leveraging modern technology is the perfect choice for your business. A fractional CRO should have the skills to generate inbound leads, utilise CRM software, leverage omnichannel marketing and improve sales processes through technological integration. 
  3. Data-driven and ROI-oriented: Data is an important organisational asset, and an ideal fractional CRO can analyse and leverage data to map out future strategies. They must be well-versed in numbers from campaigns, sales point interactions, backlinks, and other sources to drive customer success.
  4. Master of strategies: Fractional CROs have a unique role, which is limited to a certain time. Expert CRO is known for their deft, cohesive strategy-making abilities to increase revenue generation. A fractional CRO not only analyses the situation to map out strategies but also implements said strategies to get tangible results for the company. 

Is Collaborating With a Fractional CRO Worth Your Time and Money?

For a small or mid-level business, asking ‘why’ before making every decision is crucial. So why should you hire a fractional CRO? In today’s competitive world, every business needs top-level industry experts at the helm of affairs to guide its operations. However, hiring a C-suite executive does not fit into tight budgets. Fractional CROs are the ideal choice in such cases. Sales and revenue can hit a plateau. To overcome such situations and find a new direction, collaborating with fractional CROs can introduce a fresh perspective to the company. Moreover, fractional CROs enable the organisation to enjoy liberty and flexibility regarding money and scope of work. Fractional CROs lead the business to profitability, efficiency and growth by offering expert guidance. 

A Fractional CRO’s Core Responsibilities

A fractional CRO can be the missing piece that completes your sales department and boosts its efficiency. However, as a small company, it can be difficult to define the key responsibilities associated with the role. Here are some important duties of a fractional CRO:

  1. Identify gaps in the existing sales process and devise strategies to fill those gaps.
  2. Train the sales department to reach more clients, generate leads, close deals and ensure customer satisfaction.
  3. Work closely with the marketing department to optimise the communications plan and align it with the sales strategies and goals.
  4. Empower the company to boost revenue generation by utilising modern technology like CRM, SaaS software solutions, etc.
  5. Forecasting sales by analysing past data and upcoming consumer trends. 
  6. Developing and executing customer-centric strategies that drive customer satisfaction and nurture long-term customer relationships with the organisation. 

What Are Some of the Essential Services Offered by a Fractional CRO?

When collaborating with a fractional CRO, you can expect to receive the following services:

  • Developing KPIs and OKRs
  • Forecasting sales based on past data
  • Optimising revenue-generating pathways
  • Designing short and long-term strategies
  • Reviewing and determining investment opportunities
  • Augmenting customer relationship
  • Mentoring and guiding the sales team 

Skyrocket Sales and Revenue Generation With Fractional CRO:

When you partner with a fractional CRO, you add years of industry experience and expert knowledge to your organisation. Some of the major benefits of hiring a fractional CRO entails:

  1. An adept fractional CRO finds new opportunities and streams for revenue generation through masterful strategy-making and execution that boosts sales, revenue, and profitability.
  2. A fractional CRO optimises existing sales processes and enhances its efficiency. 
  3. A fractional CRO helps your company hire the correct sales executive and place them in projects that fit their profile and strengths.
  4. Your company can enjoy improved customer relations as a fractional CRO can enhance customer satisfaction by delivering personalised experiences and addressing customer concerns.
  5. A fractional CRO equips the organisation with data-driven strategies that aim to generate desired results. 

A Guide to Selecting the Perfect Fractional CRO:

When it comes to partnering with a fractional CRO, finding the perfect fit needs some work. Here are the most important things to look for in a fractional CRO:

  1. A fractional CRO must take a data-driven approach, i.e., they should be able to study past trends and estimate the future by analysing data instead of going with their gut. Data should back their strategies and decisions.
  2. Fractional CROs must possess immaculate strategy-making abilities that are flexible, scalable and result-oriented. They must also implement and execute these strategies and measure their success. 
  3. Finally, core industry knowledge is an essential skill of a fractional CRO. The ideal fit fractional CRO must be equipped with niche knowledge and industry experience so your company can make the most of this fruitful collaboration. 

Well, if finding the perfect fractional CRO seems overwhelming, don’t worry. COHIRE is here to help. 

What is the Job Description of a Fractional CRO?

A fractional CRO or chief revenue officer is a financial and revenue-generating expert engaged with small and mid-level businesses on a consultancy basis. They help the organisation improve and optimise sales strategies to reach a larger audience and increase sales volume and profitability. This could be an ideal job description for a fractional CRO. However, it can be customized per the company’s needs. 

How Much Does it Cost to Hire a Fractional CRO?

Can a fractional CRO fit into smaller budgets? The answer is yes! A fractional CRO’s remuneration depends on several factors, including but not limited to years of experience, industry expertise, and scope of work. These compensations are flexible and can be determined based on the hourly fee model, project-wise fee model, or the retainer fee structure. 

How to Hire an Effective Chief Revenue Officer?

With COHIRE, you never have to worry about finding the right match for a C-Suite executive for your business. We follow a simple but well-detailed process to match your business with the best CROs. Here’s how it goes:

Step 1: You tell us why you need a fractional CRO

Step 2: We curate an immaculate ad that attracts only the best profiles

Step 3: Use technology like ATS to track all applications

Step 4: Assess and shortlist the best applications for you to review

Step 5: Connect the best matches with your business for a structured interview

Step 6: Learn more about the industry experience of the candidate through relevant case studies

Step 7: Check the references and background of the chosen fractional CRO

Step 8: Offer the position and induct the expert as a fractional CRO in your company

Why COHIRE Is the Best Platform to Hire a Fractional Chief Revenue Officer

COHIRE ensures that collaborating with C-Suite executives, such as fractional CROs, is easy and hassle-free. After careful evaluation, we pair your company with the best fit for CROs in just a few simple steps. We ensure your business benefits from the expert’s in-depth industry experience and reach your financial goals. We also offer peaceful conflict resolution and mitigation services in the event of any argument. 

Frequently Asked Questions 

1. What is the difference between CRO and Fractional CRO?

Ans. A fractional CRO is the perfect solution for small businesses and boot-strapped start-ups. Unlike a full-time CRO, a fractional CRO is a part-time consultant who helps the business streamline its finances and manage wealth to drive profitability. However, collaborating with a part-time CRO is more efficient and effective in terms of money and time. 

2. How do Fractional CROs typically charge for their services?

Ans. The remuneration of a fractional CRO is often a reflection of their expertise and experience. It can be on a retainer or project basis, which best fits the industry expert’s expectations, scopes and duration in the company.