If you have walked through the Instagram, Twitter or Facebook pages of Zomato, Swiggy, Netflix, Tinder or Dunzo, or TV and Radio ads of CRED, Surf Excel, Fevicol, etc, you know that the content of these companies markets their products. The team behind that creativity, advertisements, end-consumer attraction, communication and retention is led by a confident and able Chief Marketing Officer. While the above situations pertain to only advertisements, one of the major responsibilities of a Chief Marketing Officer (CMO) is to build a positive and memorable public image of the brand.
Why should you hire a CMO?
A business is not just built on a novel idea; simply having a product doesn’t guarantee a business’ success. A product becomes a brand when the company not only answers a present need but also understands the future wants. To market the product, is to help the idea reach a potential buyer. How expert are you in the modern marketing tools and current trends?
Even with the best ideas, without an able leader ideating the strategy, the best products can face downfalls. You may have a content creator, a graphic designer, an online-office market analyst, but to lead them and position your brand, you will need a marketing leader. A qualified CMO, or in another role/title – an executive leader in Sales and Marketing – and his/her/their team can tap into modern tools and the internet to reach and influence customers. They will help with the brand/product position, challenge competitors and communicate with the executive team as well as the customers.
Hiring a CMO increases your brand’s ability to not only reach but also create a target market.
Responsibilities of a Chief Marketing Officer
The primary responsibility of a CMO is sales. But with the advent of the internet, the role of a consumer is also ever-evolving. A consumer has many competing options to satisfy their needs, but why should they choose your product? Of course, the selling price, quality, add-ons etc can be an advantage. But the current consumer wants to know what your brand offers to satisfy his/her/their over-the-top needs.
Any other leader in the team can sell a product, but only an experienced CMO can widen your target market. He/She/They understand the difference between online and offline marketing tools to execute successful campaigns. They keep up with the latest trends and cater to the over-the-top needs, aka wants. This helps help create a niche and an attraction of the potential consumer to the brand. They work on marketing efforts to raise brand awareness, recognition and loyalty and, in turn, sales.
Why should you CoHire a Chief Marketing Officer?
According to Glassdoor, the average salary of a CMO in India is upwards of 20 LPA + incentives, bonus and commissions. With more experience, the figure only increases. CoHire offers industry leaders with 15-20 years of experience and at least 5-7 years of business leadership experience who can help even your smallest product idea and the biggest business objectives, into a consumer-favourite brand.